Source: http://feedproxy.google.com/~r/vagablond/ysSN/~3/wpovV2TUKjM/
Gisele Bündchen Giuliana DePandi Giulianna Ramirez Grace Park Gretha Cavazzoni
Source: http://feedproxy.google.com/~r/vagablond/ysSN/~3/wpovV2TUKjM/
Gisele Bündchen Giuliana DePandi Giulianna Ramirez Grace Park Gretha Cavazzoni
Odds and ends from a life lived through the prism of the wine glass…
Words aren’t enough
I give to thee…the worst wine ad of all-time and that’s without delving into the ponderous name of the wine or, why, inexplicably, the back of the laptop in the photo has a big sticker for Ass Kisser ales…
…In the main visual, three people are huddled around the boss giving him “Ass Kisser” wine…Isn’t the point of being a brown-noser to do it subtly? Who randomly gifts their boss right before their employee review?
Even if you view this ad as schlocky hipster irony, it’s still bad and makes you wonder if the advertising sales guy at Wine Enthusiast couldn’t do a solid for his client and suggest creative that, well, actually makes sense.
Or, maybe being horrible was the plan – like a movie that becomes a cult hit a decade hence…so bad that it becomes a lofty ideal for bad, enjoying a following because of its campy nature.
Bad Week for Eric Asimov?
On both Tuesday and Wednesday of this week, Eric Asimov, the New York Times chief wine critic was taken to task for different reasons by Matt Kramer at Winespectator.com and Steve Heimoff at his blog of the same name.
This is interesting because wine writers of a certain stature very carefully call their shots amongst their peers.
Normally the shots are fired up (Parker) or down (bloggers), but usually never sideways amongst writers in the same strata.
To watch Asimov, as seemingly decent of a guy as you’ll find, called onto the rug by two notable wine writers, to me, speaks to something much bigger.
With Parker stepping aside and Antonio Galloni receiving glancing admiration for hitting a stand-up triple by dint of his current position at the Wine Advocate, at the same time that the wheat and chaff are separating with wine bloggers, somebody has to step into the fray as a public foil for other wine writers to target.
Unwittingly, it might be Asimov for reasons entirely opposite of Parker’s hegemony. Asimov’s palate for wine seems food-friendly and balanced; he takes an egalitarian approach to wine for the people without pretense and he doesn’t score wines.
In other words, Asimov is bizarro Superman to Parker’s swashbuckling empiricism and, perhaps, even a greater danger to the Ivory Tower of legacy wine media than the mere jealousy that passed for poking at Parker.
Just a thought…
It’s all about the story
The wine business has always been excellent at storytelling. Virtually every winery has their origin story and that of their dirt down pat, even if not very compelling.
So, it is with interest that I’ve been watching Facebook’s recent changes keeping in mind that founder and CEO Mark Zuckerberg has emphasized emotional resonance, narrative and storytelling – factors that extend well beyond consumers using Facebook to “Tell the story of their life,” as Zuckerberg noted. This will be inclusive of the brands that use Facebook for engagement, as well.
I was further intrigued after reading parallel news reports that Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is singing the same song.
He notes in an article in Advertising Age, “Technology innovations are irrelevant to the future of advertising and marketing unless a more fundamental activity is understood, honored and advanced: the craft of storytelling.”
A quick Google search for “Mark Zuckerberg F8 Keynote” and “Randall Rothenberg MIXX Keynote” will yield a number of stories all occurring in September. There’s no question about Facebook’s influence and the IAB is the thought-leader for digital advertising. Between the two of them, they present an imposing shadow of influence on digital marketing.
If I were a winery with an understanding that digital marketing is a tsunami of change that is important, I might start revisiting my winery story for some fine-tuning…
Two books that I recommend to bone-up on the elements of good business storytelling are: The Story Factor and Made to Stick.
On Sweet Wines
In an article this week from the San Francisco Chronicle called “Beginner drinkers get a crush on sweet red wines,” E.&J. Gallo VP of Marketing, Stephanie Gallo, noted: “There is a major shift going on in the U.S. wine drinking culture. First, we noticed that regional sweet red blends were doing particularly well in Indiana, Texas and North Carolina. Second, our consumers were asking if we produced a sweet red wine after tasting our Moscato at events.”
Good Grape readers had the scoop on this months ago when I wrote:
How Sweet it is – The Growing Sweet Wine Trend in early October, 2010
And
Move over Moscato and Make Way for Sweet Reds in February of this year
Just saying…
Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_story_edition/
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/0KjB-LdU1U0/
Ana Hickmann Ana Ivanovi Ana Paula Lemes Ananda Lewis Angela Marcello
Jennifer Scholle Jennifer Sky Jenny McCarthy Jessica Alba Jessica Biel
Filed under: Car Buying, Sedan, Toyota
Continue reading Toyota announces new four-cylinder Camry SE Sport
Toyota announces new four-cylinder Camry SE Sport originally appeared on Autoblog on Fri, 31 Aug 2012 09:14:00 EST. Please see our terms for use of feeds.
Permalink | Email this | CommentsSource: http://www.autoblog.com/2012/08/31/toyota-announces-new-four-cylinder-camry-se-sport/
Charles Robert Hamilton V Kevin Michael Harvick Virgil Ernest Irvan III Kenny Dale Irwin Jr Dale Arnold Jarrett
You’ve never heard of Campbell Mattinson: He’s a young, urbane Australian wine wordsmith who forsakes the academically erudite and plaintive wine writing style of legends past for a muscular writing style that is jocularly loose yet incisive, showing every bit of the wunderkind talent of his global English-language contemporaries, Jamie Goode and Neal Martin.
Likewise, you probably haven’t heard of Mattison’s *new* wine book, Thin Skins: Why the French Hate Australian Wine first published in Australia in 2007 and now just released in America.
Seemingly stillborn upon its October publishing date in the states and updated with a scant epilogue where the author notes, “The headiness described in the early passages of this book is now long gone,” the book formerly offered in situ context on the boom and looming bust of the Australian wine landscape and is now something of an ipso facto think piece on the manifested reality.
With recency in absentia as one negative checkmark, Thin Skins as a body of work brooks no favors for itself either. Even when first published four years ago, it represented a compendium of articles and profile pieces, individually quite good, but collectively never quite transcending its constituent parts, especially one that supports the premise of the title. And, unlike its subject matter, time has not aged the book into cohesion.
Worse still, brought to the U.S. market by publisher Sterling Epicure, the book is likely supported with little more than the gas it takes a truck to drive a meager allotment of books to an Amazon.com warehouse and the dwindling number of Barnes & Nobles that still populate the landscape, a veritable line item in an editors’ fourth quarter publishing spreadsheet under the header, “wine.”
Thin Skins seems destined for a hastened half-life and quick retreat to the remainder bin at Half-Price Books…it’s an ignoble fate heaped upon by my damnation.
But, I’ve feinted purposefully, misdirecting by caveat because, despite everything I’ve mentioned having some inherent truth(including the author being very talented), Thin Skins is a wildly entertaining book that delivers on providing a teasing glimpse into a distinctly Aussie viewpoint on the factors that led to the Australian wine boom (Parker points, market forces, greed and drought) and in so doing the author makes three key points worth repeating:
1) The Aussie wine industry, save for its Gallo-like equivalents, is NOT happy about their country’s production being viewed globally as syrupy supermarket plonk
2) Our U.S. perception IS NOT reality regarding Australian wine; their wine industry has an abundance of refined, terroir-based wines from small vintners
3) The Aussie wine business will rise again on the international scene (in an entirely different form).
One key takeaway for me from the book is that Australia is remarkably similar to the U.S.
In the U.S., some reports indicate that 90% of the wine sold is “corporate” wine, the kind found at supermarkets across the country. However, what IS different is that 90% of our national conversation about wine focuses on the 10% of the wine production that ISN’T in the supermarket i.e. everything non-corporate – the boutique, artisan and interesting.
Yet, when it comes to Australian wine, we don’t continue our conversation about the small and beautiful. Instead of talking about the superlative, we view their entire country production through the lens of the insipid, the Yellowtail and other critters that cost $6.99 at Safeway.
American wine consumers would be rightfully indignant if the world viewed our wines not as we do, a rich tapestry, but as industrialized plonk from the San Joaquin Valley.
This is where Australian wine is at today—a ‘perception is reality’ mistake of colossal proportions.
While offering an abundance of stories from small producers along the way, Mattison suggests that while it may take time, with Australia having 162 years of winemaking history, the day will come, sooner rather than later, when Australian wine forsakes its near-term reputation and is viewed on the world stage as a wine producing country that can proudly stand next to its New World peers.
I wrote recently that I’ve noticed a slow change in tenor from American influencers regarding Aussie wine, they’re becoming more sympathetic, they’re starting to speak less dismissively and more optimistically and holistically about Australian wine, discussing the merits and great diversity in the land of Oz.
Recent Symphony IRI sales data bears this out as well. According to a Shanken NewsDaily report from this week, Australian wine in the $15 - $19.99 category rose 23% in September. In addition, growth is coming from varietals not named Shiraz (see also syrupy supermarket plonk). Instead, Semillon, Riesling and Pinot Noir are showing growth.
Still, it’s not the land of milk and honey here in the states for Aussie wine, as it once was. Overall sales are down by volume and dollars, but as Mattinson alludes the correction in the U.S. market isn’t going to be pretty, but it will be healthy and it’s quite possible that Australia will decrease in overall volume and dollar sales from persistent decline at the low-end for years to come as the high-end grows, but not at a rate to replace what was lost.
The net sum of that doesn’t balance a spreadsheet, but it does balance mindshare.
Pick-up Thin Skins if you want to get turned on to a great wine writer while also enjoying a greater understanding of Australian wine – where it has been and where it’s going—perhaps not as a future King, but definitely not in its current role as court jester.
Campbell Mattinson’s Wine Site: The Wine Front
Source: http://goodgrape.com/index.php/site/australian_wine_the_once_and_future_king/
Emma Stone Emma Watson Emmanuelle Chriqui Emmanuelle Vaugier Emmy Rossum
Amanda Bynes Amanda Detmer Amanda Marcum Amanda Peet Amanda Righetti
Odds and ends from a life lived through the prism of the wine glass…
Words aren’t enough
I give to thee…the worst wine ad of all-time and that’s without delving into the ponderous name of the wine or, why, inexplicably, the back of the laptop in the photo has a big sticker for Ass Kisser ales…
…In the main visual, three people are huddled around the boss giving him “Ass Kisser” wine…Isn’t the point of being a brown-noser to do it subtly? Who randomly gifts their boss right before their employee review?
Even if you view this ad as schlocky hipster irony, it’s still bad and makes you wonder if the advertising sales guy at Wine Enthusiast couldn’t do a solid for his client and suggest creative that, well, actually makes sense.
Or, maybe being horrible was the plan – like a movie that becomes a cult hit a decade hence…so bad that it becomes a lofty ideal for bad, enjoying a following because of its campy nature.
Bad Week for Eric Asimov?
On both Tuesday and Wednesday of this week, Eric Asimov, the New York Times chief wine critic was taken to task for different reasons by Matt Kramer at Winespectator.com and Steve Heimoff at his blog of the same name.
This is interesting because wine writers of a certain stature very carefully call their shots amongst their peers.
Normally the shots are fired up (Parker) or down (bloggers), but usually never sideways amongst writers in the same strata.
To watch Asimov, as seemingly decent of a guy as you’ll find, called onto the rug by two notable wine writers, to me, speaks to something much bigger.
With Parker stepping aside and Antonio Galloni receiving glancing admiration for hitting a stand-up triple by dint of his current position at the Wine Advocate, at the same time that the wheat and chaff are separating with wine bloggers, somebody has to step into the fray as a public foil for other wine writers to target.
Unwittingly, it might be Asimov for reasons entirely opposite of Parker’s hegemony. Asimov’s palate for wine seems food-friendly and balanced; he takes an egalitarian approach to wine for the people without pretense and he doesn’t score wines.
In other words, Asimov is bizarro Superman to Parker’s swashbuckling empiricism and, perhaps, even a greater danger to the Ivory Tower of legacy wine media than the mere jealousy that passed for poking at Parker.
Just a thought…
It’s all about the story
The wine business has always been excellent at storytelling. Virtually every winery has their origin story and that of their dirt down pat, even if not very compelling.
So, it is with interest that I’ve been watching Facebook’s recent changes keeping in mind that founder and CEO Mark Zuckerberg has emphasized emotional resonance, narrative and storytelling – factors that extend well beyond consumers using Facebook to “Tell the story of their life,” as Zuckerberg noted. This will be inclusive of the brands that use Facebook for engagement, as well.
I was further intrigued after reading parallel news reports that Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), is singing the same song.
He notes in an article in Advertising Age, “Technology innovations are irrelevant to the future of advertising and marketing unless a more fundamental activity is understood, honored and advanced: the craft of storytelling.”
A quick Google search for “Mark Zuckerberg F8 Keynote” and “Randall Rothenberg MIXX Keynote” will yield a number of stories all occurring in September. There’s no question about Facebook’s influence and the IAB is the thought-leader for digital advertising. Between the two of them, they present an imposing shadow of influence on digital marketing.
If I were a winery with an understanding that digital marketing is a tsunami of change that is important, I might start revisiting my winery story for some fine-tuning…
Two books that I recommend to bone-up on the elements of good business storytelling are: The Story Factor and Made to Stick.
On Sweet Wines
In an article this week from the San Francisco Chronicle called “Beginner drinkers get a crush on sweet red wines,” E.&J. Gallo VP of Marketing, Stephanie Gallo, noted: “There is a major shift going on in the U.S. wine drinking culture. First, we noticed that regional sweet red blends were doing particularly well in Indiana, Texas and North Carolina. Second, our consumers were asking if we produced a sweet red wine after tasting our Moscato at events.”
Good Grape readers had the scoop on this months ago when I wrote:
How Sweet it is – The Growing Sweet Wine Trend in early October, 2010
And
Move over Moscato and Make Way for Sweet Reds in February of this year
Just saying…
Source: http://goodgrape.com/index.php/site/field_notes_from_a_wine_life_story_edition/
Giuliana DePandi Giulianna Ramirez Grace Park Gretha Cavazzoni Gwen Stefani
Source: http://thegrapesaroundtexas.com/2012/07/03/return-to-woodrose-winery/
Amanda Marcum Amanda Peet Amanda Righetti Amanda Swisten Amber Arbucci
Source: http://blogs.fairplex.com/blog/wine/?p=62
Adrianne Curry Adrianne Palicki Aisha Tyler Aki Ross Alecia Elliott
Janet Jackson January Jones Jennie Finch Jennifer Aniston Jennifer Gareis
Source: http://feedproxy.google.com/~r/blogspot/GuSC/~3/p-EmNFU4fdY/
Anna Faris Anna Friel Anna Kournikova Anna Paquin AnnaLynne McCord
Source: http://www.winecountrygetaways.com/napablog/napa-valley-happenings-in-may-and-june/
Genelle Frenoy Georgianna Robertson Georgina Grenville Gina Carano Gina Gershon
Alecia Elliott Alessandra Ambrosio Alexis Bledel Ali Campoverdi Ali Larter
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/4sUTVA9ewao/
Amanda Swisten Amber Arbucci Amber Brkich Amber Heard Amber Valletta
Emmy Rossum Erica Leerhsen Erika Christensen Estella Warren Esther Cañadas
Ana Hickmann Ana Ivanovi Ana Paula Lemes Ananda Lewis Angela Marcello
Source: http://www.winecountrygetaways.com/napablog/napa-valley-travel-news-update/
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/IaGwoBfRsDI/
Emma Watson Emmanuelle Chriqui Emmanuelle Vaugier Emmy Rossum Erica Leerhsen
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/TxMx5Vsz_Eo/
Jennifer Garner Jennifer Gimenez Jennifer Love Hewitt Jennifer Morrison Jennifer ODell
Source: http://www.winecountrygetaways.com/napablog/napa-valley-bashing-at-the-wine-bloggers-conference/
Emma Stone Emma Watson Emmanuelle Chriqui Emmanuelle Vaugier Emmy Rossum
WBW 76: Barossa Boomerang originally appeared on Winecast. Licensed under Creative Commons.
Source: http://feedproxy.google.com/~r/Winecast/~3/FS8LnHLmfVk/
Dania Ramirez Danica Patrick Daniella Alonso Danneel Harris Deanna Russo
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/k7Cgiu-fzfc/
Anne Marie Kortright April Scott Arielle Kebbel Ashanti Ashlee Simpson
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/0KjB-LdU1U0/
Angela Marcello Angelina Jolie Anna Faris Anna Friel Anna Kournikova
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/0KjB-LdU1U0/
Angela Marcello Angelina Jolie Anna Faris Anna Friel Anna Kournikova
Source: http://www.winecountrygetaways.com/napablog/inside-yountville/
Gwen Stefani Halle Berry Hayden Panettiere Haylie Duff Heidi Klum
Source: http://blogs.fairplex.com/blog/wine/?p=74
Aubrey ODay Audrina Patridge Autumn Reeser Avril Lavigne Bali Rodriguez
Source: http://winewithmark.info/archives/676
Charlies Angels Charlize Theron Chelsea Handler Cheryl Burke China Chow
Source: http://feedproxy.google.com/~r/TheWineConversation/~3/NHZ6XAd3-aQ/
Hilarie Burton Hilary Duff Hilary Swank Isla Fisher Ivana Bozilovic